സ്വച്ഛതാ ഹി സേവാ - ക്യാംപയിന്‍

Swachata Hi Sewa, the Cleanliness Campaign was announced to emphasise and enhance the importance of hygiene and proper sanitation among the public to pave the way for national development. This campaign was initiated focusing the mobilization of people from all walks of life for achieving the targets of clean India and to ensure to make surroundings free from open defecation. It also targeted cleaning of public and tourist places too. The Ministry has made elaborate plans along with the state governments to reach out to poor and marginalised and provide them with sustainable sanitation services.